De Sol a Sol - AbInBev
To relaunch Aguila Light beer in a cool way for young people. We transform the functional benefits of beer into emotional benefits for young people and to the point of rhymes we turned them into a song called “De Sol a Sol” with 4 artist.
The idea was so successful that a new song was created for the next year “Hasta Que Amanezca” by ChocQuibTown.
Both songs achieved more than 50 millions of views on youtube