Destápate - AbInBev

Destápate was a campaign for Cerveza Aguila, the historic colombian beer that invites all colombians to stop hiding beneath clichés and stereotypes and start showing all the flavor, body, color, and attitude that they have inside, to show what they really are.

We launched the HT #Destápate with La Pulla, a show of political criticism that is responsible for exposing corrupt, mafia or harmful people to the country but that this time decided to recognize Colombians who make Colombia a great country

.Colombia transform #Destápate in a tool to protest against the stereotypes which have labeled Colombians and create a conversation so strong, it became a national trend.