Corona
AB InBev
2022
CORONA ISLAND
+6 BILLION IMPRESSIONS WORLDWIDE
0 GREENHOUSE GAS EMISSIONS
AB InBev
2022
CORONA ISLAND
How can Corona become the most talked-about beer brand in the world through a creative and sustainable solution that allows consumers to fall back in love with nature and become re-energized to be better, more sustainable global citizens?
Corona Beer, in its commitment to fight plastic pollution and the care of beaches, decided to adapt an island for it to become an immersive experience to show the world and the visitors that it's possible to protect our paradises and live in peace with nature.The island became an experience center where visitors learned how to live a more sustainable life.
RESULTS
Corona Beer, in its commitment to fight plastic pollution and the care of beaches, decided to adapt an island for it to become an immersive experience to show the world and the visitors that it's possible to protect our paradises and live in peace with nature.The island became an experience center where visitors learned how to live a more sustainable life.
RESULTS
+6 BILLION IMPRESSIONS WORLDWIDE
0 GREENHOUSE GAS EMISSIONS