Corona
AB InBev


2022


CORONA ISLAND



How can Corona become the most talked-about beer brand in the world through a creative and sustainable solution that allows consumers to fall back in love with nature and become re-energized to be better, more sustainable global citizens?

Corona Beer, in its commitment to fight plastic pollution and the care of beaches, decided to adapt an island for it to become an immersive experience to show the world and the visitors that it's possible to protect our paradises and live in peace with nature.The island became an experience center where visitors learned how to live a more sustainable life.


RECOGNITIONS

CANNES LIONS  / SHORTLIST / BRAND EXPERIENCE

CANNES LIONS / SHORTLIST / OUTDOOR

CANNES LIONS  / SHORTLIST / OUTDOOR

ONE SHOW / SHORTLIST / DESIGN

ONE SHOW / SHORTLIST / DESIGN

ONE SHOW / SHORTLIST / DESIGN

ONE SHOW / SHORTLIST / EXPERIENTIAL & IMMERSIVE

ONE SHOW / SHORTLIST / EXPERIENTIAL & IMMERSIVE

ONE SHOW / SHORTLIST / OUT OF HOME

RESULTS

+6 BILLION IMPRESSIONS WORLDWIDE

0 GREENHOUSE GAS EMISSIONS






Tuesday Dec 20 2022