Bavaria Brewery
AB InBev
2019
HACKING THE LABEL
In the international beer day we invierted our communication in all labels, to raise awareness about the importance of drinking alcohol in a responsibly way. Thousands of influencers shared the message, turning the social media conversation to an invitation to drink responsibly
RECOGNITIONS
OJO DE IBEROAMERICA / SILVER / DESIGN
EL DORADO / SH./ MEDIA
EL DORADO / SH. / BRAND EXPERIENCE
AB InBev
2019
HACKING THE LABEL
In the international beer day we invierted our communication in all labels, to raise awareness about the importance of drinking alcohol in a responsibly way. Thousands of influencers shared the message, turning the social media conversation to an invitation to drink responsibly
RECOGNITIONS
OJO DE IBEROAMERICA / SILVER / DESIGN
EL DORADO / SH./ MEDIA
EL DORADO / SH. / BRAND EXPERIENCE
