Poker Beer
AB InBev
2022
INFLUENCERS’ FRIENDS
! This project is a hack on conventional influencer marketing, the case study contains images of celebrities that are for confidential use, not sharable in a public way. If you want to see it please contact us.
GQ
“POKER CHANGES THE INFLUENCERS MARKETING RULES”
E!
RESULTS
+USD 9 MILLIONS SAVES IN CELEBRITY ENDORSEMENT
+1200% INCREASE IN SOCIAL MEDIA INTERACTIONS
AB InBev
2022
INFLUENCERS’ FRIENDS
! This project is a hack on conventional influencer marketing, the case study contains images of celebrities that are for confidential use, not sharable in a public way. If you want to see it please contact us.
Global celebrities are reserved for powerful brands with millions dollars to pay them, for a local brand like Poker Beer to reach them is impossible.
We found a clever way to reach out to them by generating content for Poker Beer and that was by doing it through their best friends.
Influencers Friends is the idea that sponsored the influencers' best friends to reach global celebrities in a way that we could pay for.
RECOGNITIONS
CANNES LIONS / SILVER / ENTERTAINMENT
CANNES LIONS / SILVER / ENTERTAINMENT
CANNES LIONS / SILVER / DIRECT
CANNES LIONS / BRONZE / CREATIVE STRATEGY
D&AD / GRAPHITE PENCIL / MEDIA
D&AD / GRAPHITE PENCIL / DIGITAL
D&AD / WOOD PENCIL / DIGITAL
D&AD / WOOD PENCIL / MEDIA
ONE SHOW / GOLD / SOCIAL MEDIA
ONE SHOW / BRONZE / SOCIAL MEDIA
ONE SHOW / MERIT / DIRECT MARKETING
MEDIA
“SUPERSTARS AGENTS CAN´T BELIVE IT”We found a clever way to reach out to them by generating content for Poker Beer and that was by doing it through their best friends.
Influencers Friends is the idea that sponsored the influencers' best friends to reach global celebrities in a way that we could pay for.
RECOGNITIONS
CANNES LIONS / SILVER / ENTERTAINMENT
CANNES LIONS / SILVER / ENTERTAINMENT
CANNES LIONS / SILVER / DIRECT
CANNES LIONS / BRONZE / CREATIVE STRATEGY
D&AD / GRAPHITE PENCIL / MEDIA
D&AD / GRAPHITE PENCIL / DIGITAL
D&AD / WOOD PENCIL / DIGITAL
D&AD / WOOD PENCIL / MEDIA
ONE SHOW / GOLD / SOCIAL MEDIA
ONE SHOW / BRONZE / SOCIAL MEDIA
ONE SHOW / MERIT / DIRECT MARKETING
MEDIA
GQ
“POKER CHANGES THE INFLUENCERS MARKETING RULES”
E!
RESULTS
+USD 9 MILLIONS SAVES IN CELEBRITY ENDORSEMENT
+1200% INCREASE IN SOCIAL MEDIA INTERACTIONS
