Poker Beer
AB InBev


2022


INFLUENCERS’ FRIENDS



! This project is a hack on conventional influencer marketing, the case study contains images of celebrities that are for confidential use, not sharable in a public way. If you want to see it please contact us.

Global celebrities are reserved for powerful brands with millions dollars to pay them, for a local brand like Poker Beer to reach them is impossible.
We found a clever way to reach out to them by generating content for Poker Beer and that was by doing it through their best friends.

Influencers Friends is the idea that sponsored the influencers' best friends to reach global celebrities in a way that we could pay for.


MEDIA

“SUPERSTARS AGENTS CAN´T BELIVE IT”
GQ

“POKER CHANGES THE INFLUENCERS MARKETING RULES”
E!

RESULTS

+USD 9 MILLIONS SAVES IN CELEBRITY ENDORSEMENT









Tuesday Dec 20 2022